Official website for F1 driver Sergio Perez
Defined the visual direction and UI system for the site, shaping a fast and distinctive digital identity. Worked closely with 3D, motion, and development teams to bring the experience to life. Focused on balancing high-speed energy with clarity, structure, and usability.
Visit websiteThe goal was to make Sergio's identity, key offerings, and site navigation clear, helping fans and partners quickly understand who he is, what he represents, and where to go next.
A clean, data-driven overview that highlights key career milestones, performance metrics, and progression over time in a clear and structured way.
A lot of the graphics were made both by hand and with AI tools. This helped move faster while keeping the visuals clean and consistent.
Used a mix of visual techniques like 3D, motion, and horizontal scroll where it helped tell the story. This kept the experience dynamic while staying clear and easy to follow.
93k
Instagram likes on launch
6 weeks
End-to-end design
5
Core collaborators
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